About us

Amr Soliman , started in the retail sector—particularly in supermarkets and hypermarkets—began in 2002 and continued through 2019. Throughout these years, I progressed across multiple operational and managerial roles, working in Egypt and several Arab countries. This journey ultimately led me to a senior position as an operations Manager at a leading detergents company in the region.
Over time, I developed deep expertise in the cleaning products industry, especially in the dishwasher segment. However, I always had a bigger vision: to build a brand that truly represents my experience, my standards, and my understanding of market needs—a brand that could redefine quality and performance in cleaning products.

This vision became NUBI.
Initially, we worked closely with the medical sector—particularly public sector institutions. But the real turning point came when market dynamics shifted, and many customers began searching for reliable alternatives to imported products, especially in categories with limited local substitutes, such as dishwasher detergents.
This was the moment NUBI stepped forward.
We introduced a new equation to the market: premium quality at a competitive price. Our approach focused on innovation and differentiation, which enabled us to launch unique products ahead of the market—such as dishwasher gel, internal machine cleaners, and dishwasher fresheners. These are products developed specifically under the NUBI brand, with no direct local or imported competitors offering the same combination of performance and value.
We also diversified our product lines and packaging sizes to give customers greater flexibility and smarter purchasing options—while positioning competing products where they truly belong.
To ensure consistent quality, we collaborate with two of the best contract manufacturing facilities in Egypt. One is specialized in liquids and gels, while the other focuses on powder products, located in 10th of Ramadan City.

Our Vision for Growth
Our roadmap is clear and ambitious.
In 2026, we aim to expand into selected supermarket chains as a first step to measure customer satisfaction, understand market expectations, and refine our positioning.
From 2028 to 2030, our goal is to scale aggressively—expanding our presence across Egypt and moving into gulf markets and more.

At NUBI,
we are not just creating products—we are building trust, redefining standards, and shaping the future of cleaning solutions.